More about me…

Creative. Professional. Human.

I specialize in writing that connects — content that feels personal, relevant and unmistakably you. From advertising headlines to marketing collateral and thought leadership articles, I bring a human-centric approach to every project, weaving empathy and clarity into every line.

WHAT I DO

  • Marketing collateral

  • Advertising copy

  • Editorial & thought leadership content

  • Digital communications

  • Web content & UX writing

  • Content Strategy artifacts & documentation

  • Business writing, reports & presentations

WHAT I USED TO DO (MY BACKGROUND)

  • Started my career at Chernoff/Silver & Associates (now Chernoff Newman) as a copywriter creating award-winning ads in all media (my favorite was TV spots). Went on to become Sr. Copywriter at Lyerly Agency, then a content writer at Vialogix, a web development company.

  • Spent several years at Bank of America as a proposal writer in the highly regulated Public Sector Treasury space. Here’s where I honed my project management chops, working under tight deadlines to herd SMEs and stakeholders to get the right info then deliver complex, long-form content that won new business for the bank.

  • Next came Empowered Benefits, a software company wholly owned by Aflac (yes, the duck!). I built a content design team from the ground up and worked my way up to a senior leadership role, working closely with Aflac executive leadership to define digital content strategy, create bridges for cross-departmental collaboration and design processes that simplified the ability to make customer-centric UX decisions.

THE FUN STUFF AND REAL STUFF

  • My favorite thing about my work is THE PEOPLE — I love connecting with new clients (and old friends), learning the ins and outs of new businesses and industries, and working with other talented folks to deliver exceptional work.

  • I’m Ted Lasso-level curious and get energized learning about other people’s lives and dreams and struggles and triumphs. It’s a big, beautifully diverse world out there, and I strive to be a connector, a spark-generator and a safe space for my community and friends.

  • I LOVE learning new skills and competencies — I’m a perpetual student and voracious lifelong learner. I’m a big fan of mentorship, coaching and therapy. I know I can always become a better human — I learn from the missteps and see life’s challenges as fertile opportunities for GROWTH.

  • I feed my soul by writing, reading, painting (currently experimenting with watercolors), being in nature, gardening, playing piano, taking long walks through my ‘hood, thrifting/antiquing and hanging out with my besties.